Authority gaps
You're respected by peers but invisible to the rooms where the budget actually sits.
Founding cohort · Exclusively for readers of The Executive Yes
Founding cohort · One-time price
How much commercial influence does your business actually carry at the top?
A live, two-day intensive built around Chapter 2 of The Executive Yes. You'll leave with a Core Authority Asset, the single market-facing asset that translates your expertise into the kind of authority C-suite buyers act on.
- 2 days
- live with Lisa
- 90 min
- per session
- $600
- founding cohort only
The missing asset
Every business that commands the executive suite has one thing in common: a Core Authority Asset.
Not a brochure. Not a deck. Not a "lead magnet." A single, deliberate, market-facing artifact that does the heaviest lifting in your business, before a sales call, between meetings, and inside rooms you'll never be invited into.
Definition
A Core Authority Asset is the single, deliberate, market-facing artifact upon which your entire commercial strategy is allowed to depend.
It is a concentrated, high-signal expression of your hard-won point of view — architected with executive-grade positioning, original frameworks, narrative arc, proof points, and crystal-clear takeaways.
In short: it is the one piece of intellectual capital that turns your expertise into the kind of recognized authority that executives act on, champion, and pay for — without you having to sell one conversation at a time.
Why it matters now
- Executives buy from authority, not effort. Without a defining asset, you're competing on the merits of each conversation, one at a time.
- Your champion needs something credible to share. The Core Authority Asset is what they hand the CFO when you're not in the room.
- It compounds. Every talk, post, intro and proposal points back to the same asset, so your authority accrues instead of resets.
"You're not losing high-value deals because your work isn't good enough. You're losing them because your expertise hasn't been translated into commercial authority the executive suite can act on."
The shift
What changes when the asset is in place.
Without it
With your Core Authority Asset
Selling your expertise one conversation at a time.
Your asset moves the deal before you walk in the room.
Champions struggle to explain you to the executive committee.
Champions forward one piece. The room gets it instantly.
Every quarter you start visibility from zero.
Every quarter your authority compounds on the same asset.
Priced as a service. Negotiated like a vendor.
Recognized as a point of view. Paid like one.
The diagnosis
Five gaps quietly capping the deals you can close.
Before we build, we diagnose. Day one names the precise leak between your expertise and the authority your market is willing to pay a premium for.
Credibility translation gaps
Your track record is real, but it isn't translated into language the C-suite recognizes as relevant to them.
Trust transfer gaps
The trust your champion has in you doesn't survive the journey to the executive committee.
Strategic communication gaps
Your message reads as a service offering, not a point of view executives quote inside their own meetings.
Missing market-facing assets
You have no single artifact a prospect can forward upward that makes the case for you in your absence.
The honest question:
How effectively is your existing expertise being translated into commercial authority, right now, in the rooms that matter?
How executives actually buy
Executives are readers. They're looking for the next better way to run their business.
The buyers you want, CFOs, COOs, CEOs, division presidents, don't make their next move from a 30-second video. They make it from something they read, underlined, and brought into a leadership meeting. If your authority isn't built in a form they actually consume, you're invisible to the people writing the checks.
- 60+
- books per year the average Fortune 500 CEO reads or studies
- 38 min
- average daily reading time logged by C-suite executives
- 5×
- more long-form content consumed by executives than the average professional
They read to solve, not to scroll
Executives open a book, a memo, or a 20-page PDF because something on their P&L isn't moving. They're hunting for a frame that turns a stuck problem into a sequence of decisions. The Core Authority Asset is built for exactly that moment.
They want innovative ways to run the business
The C-suite is allergic to recycled advice. What earns their attention is a fresh model, a counter-intuitive cut, or a way of operating they haven't seen the other firms in their category use yet. Your point of view is the asset, not your credentials.
They forward what makes them look sharper
When an executive finds something that reframes a problem cleanly, it gets sent to the board, the leadership team, and the peer network. A Core Authority Asset is built to be that forward, the one their COO reads on a Saturday and brings up in Monday's exec sync.
The shortcut isn't louder marketing. It's giving the executive reader the one piece of thinking they wish their own team had handed them, in the format they already trust.
See what you'll build →The two days
Two afternoons with Lisa. Years of compounding influence.
Day One
Wednesday, June 10 · 2:00 – 3:30 PM ET
Diagnose the strategic direction your market-facing authority should take.
- Live walk-through of the five authority gaps, applied to your specific business
- Pinpoint where credibility is leaking before it reaches the decision room
- Lock the strategic direction your Core Authority Asset must take
Day Two
Thursday, June 11 · 2:00 – 3:30 PM ET
Build the Core Authority Asset and the strategy around it.
- Draft your positioning, point of view, and asset architecture in-session
- Build the 12-month thought leadership runway your asset feeds
- Leave with a launch plan and the next decisive action already chosen
What you walk away with
You leave with your Core Authority Asset positioned, developed, and pointed straight at the C-suite.
Not an outline. Not a theory. The actual asset, the positioning it stands on, and the strategy that puts it in front of the executives you want to be in conversation with. Finished or fully scoped by the end of Day Two.
You will leave the two-day workshop with your own Core Authority Asset — the one that opens doors to the executive suite.
1
Your Core Authority Asset, positioned
The sharp, executive-grade positioning your asset stands on, who it's for, what it changes, and why the C-suite should care now.
2
Your Core Authority Asset, developed
The full architecture of the asset itself: structure, proof points, frameworks, narrative arc, and the takeaway an executive will quote in their next meeting.
3
Your C-suite access strategy
The deliberate plan for how your Core Authority Asset opens doors at the top, who it reaches, how it gets in front of them, and how it converts attention into a decision-room conversation.
4
Your defining point of view
The recurring argument only you can credibly make, the through-line every other piece of visibility will hang from.
5
12-month thought leadership runway
A mapped sequence of talks, posts, conversations and assets that all feed back into your Core Authority Asset so authority compounds instead of resets.
6
Launch plan and first decisive action
You leave with the specific next move already chosen, scoped, and on the calendar, so the asset starts working inside the week.
Founding-cohort bonuses
Included with every seat.
Built so the work doesn't stop when Day Two ends. Your asset keeps maturing for a year.
- +
Chapter 2 Strategic Influence™ workbook
The diagnostic, prompts and templates used live during both sessions, yours to keep.
- +
Recording library, 12-month access
Both sessions, fully indexed, so you can return to the build as your asset evolves.
- +
Post-cohort office hour with Lisa
A live group office hour 30 days after Day Two to pressure-test what you've built.
- +
Private founding-cohort community
A dedicated space to swap drafts, get feedback, and build alongside the other founding members.
What readers are saying
The system, in the words of people already running it.
I'd given up on the corporate market entirely. Within 90 days of applying Lisa's approach, I was closing $100K+ deals. She made it super easy, and it worked.
Chetan Walia
CEO, Knewledge
Lisa helped me shift from selling to small clients to successfully accessing enterprise accounts. Her strategy and hands-on implementation support made the process clear, practical, and highly effective, with results achieved within 90 days.
Jacqueline Oberst
Co-Founder and CEO, Sunderland Enterprises
Lisa helped me navigate complex enterprise healthcare engagements by positioning financial and operational value in a way that resonated with C-suite decision makers. She operates as a true executive-level advisor.
Brian Newton
Founder and CEO, The Scope Exchange
Founding cohort · One time only
The full program. At the price it will never carry again.
Going forward, Strategic Influence™ Intensive lists at $1,000. Because this is the founding cohort, and because you bought the book, your seat is $600, or two payments of $350. Same program. Same Lisa. One-time price.
Pay in Full
$600$1,000
One payment · founding cohort
The full program, same two live sessions, same materials, same direct access to Lisa. The $400 saving is a one-time founding-cohort price as a thank you for being one of the first 175 readers of the book.
Two-Pay Plan
$350× 2 payments
Today, and one month from today
The full program, spread across two payments. Same founding-cohort access, nothing held back, nothing changed.
Reserved for verified book owners. All sessions are recorded and available afterward, so the build still happens even if life gets in the way.
About your instructor
Lisa T. Miller
Lisa built her firm from "best kept secret" to $200M in revenue before selling to Morgan Stanley Capital Partners. The Executive Yes is the system behind it, the same system her clients now use to close enterprise deals roughly 50% faster.
This intensive is the first time she's teaching the Chapter 2 framework live, exclusively for readers.
FAQ's
FAQ's
Consultants, advisors, founders, and boutique firm owners who already deliver excellent work and now need their market-facing authority to match the caliber of what they do. If you've read The Executive Yes, sit on advisory or board conversations, or sell into the C-suite — and you're tired of competing one conversation at a time — you're squarely in scope. This is not for early-career operators looking for a personal brand template.
Stop selling expertise.
Start commanding strategic influence.
Two afternoons. One Core Authority Asset. A year of conversations that start at a higher altitude.
Or two payments of $350 · Founding-cohort price, one time only